Visual Communication/Graphic Design – Pathway

Standard Benchmarks: QAHE Benchmark for Art & Design


Duration: 9 Months (3 Terms)

The Visual Communication Design Diploma course offers a fundamental training platform, which encompasses a broad range of design fields in graphic design.

Combining both traditional and digital visual techniques, the modules in this course, such as Drawing for Designers, Design Principles, Digital & Applied Illustration, Fundamentals of Typography, Graphic Print Production and more, are designed to provide students with the essential creative and technical skills through a balanced syllabus of theories and practical applications.

With constant exposure to the latest design trends and techniques in the industry, students will have built a solid foundation in graphic design upon completion of the course.

Programme Outline:

  • Design Principles
  • Colour for Designers
  • Digital and Applied Illustration
  • Fundamentals of Typography
  • Digital Image Processing
  • Graphic Print Production
  • Digital Photography
  • Creativity and Problem Solving
  • Design History and Culture
  • Fundamentals of Page Layout
  • Academic Research & Communication Skills
Advanced Diploma

Duration: 15 Months (5  Terms)

The Visual Communication Design Advanced Diploma course is structured to strengthen students’ design thinking and innovative problem-solving ability in design.

In addition to honing students’ advanced technical skill development in modules like Identity System Design, Advanced Typography, Advanced Layout and Production, Packaging Design, Advertising Design Principles, Independent Research and more, the course emphasizes industrial engagement through industry-driven assignments, industrial collaborative projects, as well as industrial attachment.

Upon completion of the comprehensive training in the course, students will become industry savvy and versatile designers who can conceptualize and execute graphic design works at a professional standard.

Programme Outline

  • Identity System Design
  • Packaging Design
  • Interactive Media Design
  • Advanced Layout and Production
  • Advanced Typography
  • Web Design Principles
  • Advertising Design Principles
  • Publication Design
  • Independent Research
  • Portfolio 1
  • Design Studio 1 – Design Project
  • Industrial Attachment
  • Design Studio 2 – Design Project
  • Portfolio 2

Coventry University at Raffles Singapore

‘After completing the Raffles Advanced Diploma programmes in Colombo, our students are provided with an opportunity to continue their education at Raffles College of Higher Education Singapore to do the one year top up bachelor degree programme’.


  • Design Contexts 3
  • Design Practice 3
  • PDP 3: Creative Futures
  • Typography 3
  • Visual Communication 3
  • Elective


  • Advanced English: Academic Essay Writing
  • Design Promotion
  • Enhancing Reflective Study Skills Across Cultural Boundaries
  • Global Experience in Art and Design
  • How to set up a Freelance Business

 *Choose any 1 of the elective modules


Coventry University at Raffles Singapore

This course explores the ever-changing landscape of graphic design, rethinking visual language by emphasising style, effective communication and future contexts.

It aims to engage you in diverse forms of traditional and contemporary media to build critical understanding, enhancing your individual design thinking and practical experience within the context of an international perspective, a range of contemporary issues and exciting new trends – from generative and gaming design, modular layouts and modern ‘retro’ to the positives of negative space and the brightest pastels.

A strong, ideas-based course, it is focused on practical outcomes, which combine visual and written language, achieved through intensive and challenging creative briefs, underpinned by sound academic research, self-critical reflection and contextually relevant practice. Students participate in projects that range across many topical and current themes in design, including globalisation, ethics, sustainability and the environment. Students also engage in graphic design practices, such as typography, photography, copywriting, art direction, animation and interactive design.

The course is suitable for those who have already undertaken a sustained period of creative practice in education or industry, and who wish to enhance their career as designers or art directors. We benefit from an international cohort of students, particularly recruiting from China, India, Africa, Cyprus and Europe, which provides an international perspective from the associated peer learning opportunities.


  • Lines of Communication
  • Contemporary Issues
  • Future Perfect
  • MA Major Project
Career Opportunities

In today’s economy, where the marketplace increasingly rewards creativity more than knowledge alone, graphic designers are in high demand. Their career can take many different pathways. Some graphic designers specialise in a particular skill, such as typography or editorial design, others may pursue careers as creative director or strategic planners.

  • Graphic Designer
  • Art Director
  • Editorial Designer
  • Illustrator


  • Typographer
  • UI/UX Designer
  • Brand and Packaging Designer
  • Creative Director


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