Graphic Design – Pathway

Standard Benchmarks: QAHE Benchmark for Art & Design


Duration: 9 Months (3 Terms)

The Visual Communication Design Diploma course offers a fundamental training platform, which encompasses a broad range of design fields in graphic design.

Combining both traditional and digital visual techniques, the modules in this course, such as Drawing for Designers, Design Principles, Digital & Applied Illustration, Fundamentals of Typography, Graphic Print Production and more, are designed to provide students with the essential creative and technical skills through a balanced syllabus of theories and practical applications.

With constant exposure to the latest design trends and techniques in the industry, students will have built a solid foundation in graphic design upon completion of the course.


  • Design Principles
  • Colour for Designers
  • Digital and Applied Illustration
  • Fundamentals of Typography
  • Digital Image Processing
  • Graphic Print Production
  • Digital Photography
  • Creativity and Problem Solving
  • Design History and Culture
  • Fundamentals of Page Layout
  • Academic Research & Communication Skills
Advanced Diploma

Duration: 15 Months (5  Terms)

The Visual Communication Design Advanced Diploma course is structured to strengthen students’ design thinking and innovative problem-solving ability in design.

In addition to honing students’ advanced technical skill development in modules like Identity System Design, Advanced Typography, Advanced Layout and Production, Packaging Design, Advertising Design Principles, Independent Research and more, the course emphasizes industrial engagement through industry-driven assignments, industrial collaborative projects, as well as industrial attachment.

Upon completion of the comprehensive training in the course, students will become industry savvy and versatile designers who can conceptualize and execute graphic design works at a professional standard.


  • Identity System Design
  • Packaging Design
  • Interactive Media Design
  • Advanced Layout and Production
  • Advanced Typography
  • Web Design Principles
  • Advertising Design Principles
  • Publication Design
  • Independent Research
  • Portfolio 1
  • Design Studio 1 – Design Project
  • Industrial Attachment
  • Design Studio 2 – Design Project
  • Portfolio 2

Duration: 12 Months (4 Terms)

The focus of Bachelor of Graphic Design programme is on the job market. Students will graduate with a strong portfolio of practical work and will be industry-ready to produce effective materials for print or online publishing.
The course starts with a foundation period in which students will learn about design principles, drawing skills, typography, creativity, and idea development. History of Design and Graphic Design are also covered and will reflect on the students as a background knowledge and inspiration for their future work.
Students will improve their software knowledge by doing practical work throughout the course using the Adobe Creative Suite. They will then learn how to apply their designs on print, digital, or interactive platforms with the right media.
There are three (3) Major Studio projects and a compulsory internship, which will prepare students to deal with the industry, giving them real-life situations to work with.
Students will learn what to expect when working in a studio, developing and selling their ideas, meeting with clients and dealing with deadlines. Students will graduate with a strong portfolio of different art forms and will be able to create artwork for printed media like magazines, outdoor media like installation art or even advertisements for digital platforms.


  • Screenplay and Storyboarding
  • Multimedia Digital Authoring
  • Graphic Design and Society
  • Law for the Creative Industries
  • Motion Graphic
  • Environmental Graphic Design
  • UI / UX Design
  • Project Management
  • Sustainable Design
  • Entrepreneurship and New Business Development
  • Professional Attachment

Career Opportunities

In today’s economy, where the marketplace increasingly rewards creativity more than knowledge alone, graphic designers are in high demand. Their career can take many different pathways. Some graphic designers specialise in a particular skill, such as typography or editorial design, others may pursue careers as creative director or strategic planners.

  • Advertising Art Director
  • Editorial Designer
  • Illustrator
  • Website Designer
  • Branding and Packaging
  • Communication Design
Call us now!