Fashion Marketing – Pathway

Standard Benchmarks: QAHE Benchmark for Art & Design

Diploma in Fashion Marketing

Duration: 9 Months (3 Terms)

The course exposes students to opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing, and contextual studies. Students will learn the basics of buying and merchandising practices and how to apply them.

Programme Outline:
  • Colour Theory and Design Principles for Fashion
  • Marketing Foundation
  • Fibres and Textiles
  • History of Costume 1
  • Computer Graphic Skills FMM
  • History of Costume 2
  • Academic Research and Communication Skills
  • Technical Drawings (Garment Typology)
  • Digital Photography
  • Fashion Marketing and Merchandising
  • Market Research
  • 20th Century Styles and Trends
Advanced Diploma in Fashion Marketing

Duration: 15 Months (5  Terms)

Through a series of projects, students will study how product, customer, and market forces interact in the fashion industry. Students will learn to develop and manage effective brand management strategies to execute advertising and promotional activities that relate to the different levels of the fashion industry.

Programme Outline

  • Introduction to Brand Management
  • Integrated Fashion Communication 1
  • Buying Principles
  • Product Development
  • Fashion Coordination and Promotion
  • Visual Merchandising
  • Consumer Behaviour
  • Human Resource Management
  • Financial Management
  • Global Supply Chain Management (Fashion Buying)
  • Sensorial Marketing
  • Fashion Journalism
  • Fashion Marketing Project 1
  • Fashion Marketing Project 2
  • Industrial Attachment

Coventry University at Raffles Singapore

The BA (Hons) International Fashion Business course is designed to offer an opportunity to study international fashion business in a creative environment to students with a range of ambitions and interests in fashion who do not, however, aspire to be fashion designers.

Students will reflect on global and regional trends in their work and will develop a style that reflects the Asian market, but also allows true global employability.

This course will offer students an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer. The experience of working in partnership with Fashion design students will give students a real insight into the role of the fashion designer in the industry, and will therefore offer the students an advantage on graduation.

Students will be able to tap into the broad range of available career options (including buying, merchandising, marketing, branding, and launching their own businesses and will be encouraged to exhibit their own, diverse interests in the work they produce.


  • Future Fashion Innovators
  • Final Major Project
  • FutureProof: Personal Development Planning
  • Elective


  • Advanced English: Academic Essay Writing
  • Design Promotion
  • Enhancing Reflective Study Skills Across Cultural Boundaries
  • Global Experience in Art and Design
  • How to set up a Freelance Business

 *Choose any 1 of the elective modules


Coventry University at Raffles Singapore

Managing creatives and the creative process in collaboration with other functional teams requires a broad skillset, including technical know-how and leadership characteristics.

Established techniques of leadership and management will be taught alongside access to the Faculty’s wide range of creative activities. Creative practitioners are increasingly being regarded as multi-disciplinary within the design industry. The course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations.

This course will involve a mix of creative design, management and leadership processes to equip you with the skills and expertise to lead effective creative design of commercial value within industrial, retail or service sectors. It is structured around the three themes of communication, collaboration and creativity.


  • Design Innovation and Collaboration
  • Design Management Specialism
  • Final Major Project
Career Opportunities

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist


  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager


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