Fashion Marketing – Pathway

Standard Benchmarks: QAHE Benchmark for Art & Design

Diploma in Fashion Marketing

Duration: 9 Months (3 Terms)

The course exposes students to opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing, and contextual studies. Students will learn the basics of buying and merchandising practices and how to apply them.

Programme Outline:
  • Colour Theory and Design Principles for Fashion
  • Marketing Foundation
  • Fibres and Textiles
  • History of Costume 1
  • Computer Graphic Skills FMM
  • History of Costume 2
  • Academic Research and Communication Skills
  • Technical Drawings (Garment Typology)
  • Digital Photography
  • Fashion Marketing and Merchandising
  • Market Research
  • 20th Century Styles and Trends
Advanced Diploma in Fashion Marketing

Duration: 15 Months (5  Terms)

Through a series of projects, students will study how product, customer, and market forces interact in the fashion industry. Students will learn to develop and manage effective brand management strategies to execute advertising and promotional activities that relate to the different levels of the fashion industry.

Programme Outline

  • Introduction to Brand Management
  • Integrated Fashion Communication 1
  • Buying Principles
  • Product Development
  • Fashion Coordination and Promotion
  • Visual Merchandising
  • Consumer Behaviour
  • Human Resource Management
  • Financial Management
  • Global Supply Chain Management (Fashion Buying)
  • Sensorial Marketing
  • Fashion Journalism
  • Fashion Marketing Project 1
  • Fashion Marketing Project 2
  • Industrial Attachment
Career Opportunities

You’ll learn and refine skills in this course that you’ll be able to apply to marketing, merchandising, publishing, PR and creative direction. In short, you’ll be the one identifying and creating the demand for products created by fashion designers.

  • Fashion Merchandiser
  • Fashion Marketer
  • Fashion Buyer
  • Stylist
  • Creative Director
  • Fashion Journalist
  • Brand Manager
  • Public Relations Manager
  • Retail Manager
  • Visual Merchandiser
  • Digital Marketer
  • Event Manager
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