Fashion Marketing

Qualification: Diploma
Awarding Body: Raffles College of Higher Education
Duration: 9 Months (3 Terms)
Intakes: January, April, July & October
Standard Benchmarks: QAHE Benchmark for Art & Design

Raffles aim to rise to the challenges and accept that different eras will demand different values, skills, behaviours and competencies from all of us. As a higher education provider, we strive to lead in the development of creativity, design and management expertise to contribute to the development of society.

The Diploma in Fashion Marketing and Management enable students to acquire the fundamental thinking skills, understanding and knowledge critical to key fashion design and fashion business functions. At this stage students will develop a broad understanding of the field of fashion, marketing and management.

The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, research and development, projects, quiz and examinations. Throughout the programme, emphasis will be put on the fundamental conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop basic tools that will be effectively used in the field of fashion and fashion marketing.

Content:

  • Colour Theory and Design Principles for Fashion
  • Marketing Foundation
  • Fibres and Textiles
  • History of Costume 1
  • Computer Graphic Skills FMM
  • History of Costume 2
  • Academic Research and Communication Skills
  • Technical Drawings (Garment Typology)
  • Digital Photography
  • Fashion Marketing and Merchandising
  • Market Research
  • 20th Century Styles and Trends

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