Digital Media Design – Pathway

Standard Benchmarks: QAHE Benchmark for Art & Design


Duration: 9 Months (3 Terms)

The Digital Media Design Diploma course offers a fundamental training platform, which encompasses a wide range of digital media including time-based, online, and interactive media categories.

Combining visual, audio, and interactive techniques, the modules in this course, such as User Interface Design, Digital Image Processing, Digital & Applied Illustration, Screenplay and Story-boarding, Animation Principles and more, are designed to provide students with the essential creative and technological skills through a balanced syllabus of theories and practical applications.

With constant exposure to the latest technology and exploration of emerging media in the industry, students will have built a solid foundation in the context of digital media upon completion of the course.

Programme Outline:

  • Design Principles
  • Digital and Applied Illustration
  • Colour for Designers
  • User Interaction Design
  • Fundamentals of Typography
  • Digital Image Processing
  • Digital Photography
  • Design History and Culture
  • Animation Principles 1
  • Creativity and Problem Solving
  • Screenplay and Storyboarding
Advanced Diploma

Duration: 15 Months (5  Terms)

The course gives students the creative and technical knowledge and skills they need to become professionals in the multimedia design industry. It first equips students with the fundamental, broad-based skills in graphic design. Following that, students learn to transform 2D graphics into 3D by creating dynamic interfaces and integrating programming capabilities.

They are provided with the opportunity to research multimedia design trends and issues in order to produce integrated suites of digital design solutions that take into account aspects of culture, economics and social interaction.

Programme Outline

  • Interactive Media Design
  • Video and Audio Techniques
  • Academic Research and Communication Skills
  • 3D Techniques
  • Web Design Principles
  • Advanced Interactive Media Design
  • Experimental Video
  • Advanced Web Design
  • Portfolio and Presentation
  • Design Studio 1 – Digital Media Project
  • Industrial Attachment
  • Design Studio 2 – Digital Media Project
  • Design Project – Digital Media Project

Coventry University at Raffles Singapore

‘After completing the Raffles Advanced Diploma programmes in Colombo, our students are provided with an opportunity to continue their education at Raffles College of Higher Education Singapore to do the one year top up bachelor degree programme’.


  • Analysing Media and Communication
  • Elective
  • Final Digital Media Research Project
  • Professional Practice Portfolio
  • Research and Development in Digital Media


  • Advanced English: Academic Essay Writing
  • Design Promotion
  • Enhancing Reflective Study Skills Across Cultural Boundaries
  • Global Experience in Art and Design
  • How to set up a Freelance Business

 *Choose any 1 of the elective modules


Coventry University at Raffles Singapore

Managing creatives and the creative process in collaboration with other functional teams requires a broad skillset, including technical know-how and leadership characteristics.

Established techniques of leadership and management will be taught alongside access to the Faculty’s wide range of creative activities. Creative practitioners are increasingly being regarded as multi-disciplinary within the design industry. The course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations.

This course will involve a mix of creative design, management and leadership processes to equip you with the skills and expertise to lead effective creative design of commercial value within industrial, retail or service sectors. It is structured around the three themes of communication, collaboration and creativity.


  • Design Innovation and Collaboration
  • Design Management Specialism
  • Final Major Project
Career Opportunities
  • Art Director
  • Digital Creative Director
  • Multimedia Designer
  • Video or Film Post-Production Artist
  • Web Designer/Developer


  • 3D Graphics Designer and Motion Graphic Designer
  • Flash Designer
  • User Interface Designer
  • Interactive Designer
  • Video Designer


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