Qualification: Diploma in Business Studies (Level 3 UK – 120 Credits)
Awarding Body: Raffles College of Higher Education
Duration: 6 Months (2 Terms)
Intakes: January, April, July & October
Standard Benchmarks: QAA – Business and Management – February 2015

Raffles aim to rise to the challenges and accept that different eras will demand different values, skills, behaviours and competencies from all of us. As a higher education provider, we strive to lead in the development of creativity, design and management expertise to contribute to the development of society.

Our business degree curriculum has groomed many individuals into successful corporate practitioners. The school offers business courses such as: Management, Marketing, Hospitality, Tourism, Supply Chain & Logistic Operations, and Entrepreneurship & Small Business Operation. 
Raffles School of Business in Colombo is under Raffles College of Design and Business (Private) Limited and starting to run in July 2018.

Aims of the programme:

The Diploma in Business is an introductory programme to prepare students for entry into Advanced Diplomas in business specializations. The overall aims of the programme are to develop:

  • Knowledge and skills in marketing research and planning;
  • Knowledge and skills in analysing and interpreting financial statements;
  • Knowledge and skills in managing human resource;
  • The ability to perform statistical analysis and interpretation for business situations;
  • The ability to apply marketing and operation management techniques and best practices;
  • The ability to communicate professionally and to work independently or in a group.

Modules:

  • Digital Presentation
  • Financial Management
  • Human Resources Management
  • Business Statistics 1: Descriptive Statistic and Probability
  • Academic Research and Communication Skills
  • Marketing Foundation
  • Operation Service Design and Management 1
  • Business Statistics 2: Inferential Statistics

Qualification: Advanced Diploma in Marketing (Level 5 UK – 240 Credits)
Awarding Body: Raffles College of Higher Education
Duration: 12 Months (4 Terms)
Intakes: January, April, July & October
Standard Benchmarks: QAA – Business and Management – February 2015
Entry Qualification: Completion of Raffles Diploma in Business Studies

The aim of the Advanced Diploma in Marketing is to provide advanced knowledge and practical skills in marketing and brand management.

The overall aims of the programme are to develop:

  • A working understanding of marketing, advertising and brand principles and its current challenges .
  • Knowledge and skills in marketing research and planning .
  • Knowledge and skills in global marketing and customer relationship management .
  • Knowledge and skills in advertising and public relations as well as brand management .
  • The ability to apply marketing and brand management techniques and best practices.
  • The ability to communicate professionally and to work independently or in a group.

With the increasing globalization and technological advances, the importance in marketing and brand management becomes more and more significant in modern business. This course provide a wide variety of job opportunities to the students interested in working in the marketing, brand, media and advertising industries.

Modules:

  • Consumer Behaviour
  • Operation Service Design and Service Management 2
  • Advertising and Public Relations
  • Market Research
  • Introduction to Brand Management
  • Business Analytics
  • Digital Marketing
  • Strategic Planning
  • Sensorial Marketing
  • Team Building
  • Strategic Marketing
  • Service & Retail Marketing
  • Sales and Business Skills
  • Diversity in Global Marketing
  • Contemporary Issues in Business & Management
  • Business Portfolio

Bachelor of Business Administration (Honours) – Marketing
Awarding Body: Raffles University Iskandar – Malaysia
Duration: 12 Months (4 Terms)
Entry Qualification: Completion of Raffles Advanced Diploma in Entrepreneurship and Small Business Operations

Students who have successfully completed a RUI Bachelor’s degree are able to:

  • Critically review, consolidate and extend a systematic and coherent body of knowledge, utilising specialised skills across an area of study;
  • Critically evaluate concepts and evidence from a range of sources;
  • Transfer and apply diagnostic and creative skills and exercise significant judgement in a range of situations; and
  • Accept accountability for determining and achieving personal and/or group outcomes.

Modules:

  • Business Mathematics
  • Consumer Behavioor
  • Ethics and Organization
  • Quantitative Methods
  • Macroeconomics
  • Managerial Accounting
  • Leadership and Innovations
  • Business-to-Business Marketing
  • Service Marketing
  • Final Year Project I
  • Applied Market Research
  • Sales and Management
  • E-Marketing Strategy
  • Personal Selling
  • Retail Marketing
  • Final Year Project II

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