SHU SiaCertification: Top up Final Year (Sheffield Hallam University)
Duration: 1 year
Intakes: January, July
Program Outline
  • Fashions Future
  • Final Fashion Project
fmm shu topup

Fashion Management and Communication is a growing area of the fashion industry and encompasses a variety of different fields such as strategic fashion management, communication, promotion, advertising, branding, business and marketing. The course at SHU aims to prepare you to become a professional in tune with the current needs of the market and capable of combining creativity, management tools and an enterprising attitude in order to develop a career in fashion, focusing specifically on management, marketing and communication.
The course promotes the development of innovative Fashion Management and Communication concepts through creative thinking, critical interpretation and analysis. Student-centred experiences encourage risk taking; helping you devise new ideas, generate new business models and ways of working, through interdisciplinary and collaborative practice whilst developing your personal management and communication style.
The underlying focus of the course on a blend of business and creative practice in the demanding and evolving area of Fashion Management and the communication of the fashion product to its target audience. The curriculum is designed to enable you to understand and meet differing management and communication challenges offering students who wish to pursue careers as strategic and creative business leaders a clear understanding and experience of generating, developing and realising a wide variety of creative management ideas to a professional standard.Throughout the course of study, emphasis is placed on strategy, creativity, professionalism, innovation and collaborative endeavour, which will enable you to develop and realise your management skills and capabilities in a constantly evolving manner.


By the end of the course you will have all the appropriate skills and expertise to engage with a wide range of complex fashion management and communication problems. As a student on the programme, you will be encouraged to develop the means of staying abreast of these issues and understand the importance of continual professional development beyond university and into employment.