Certification: Advanced Diploma
Duration: 2 years
Intakes: January, April, July, October

The immense advancements that have arisen from new discoveries and development in information & media technology are constantly altering the field of visual communication. These changes have also brought about unprecedented challenges and opportunities for both the prospective and active visual communication practitioners.
Recognizing the need to keep pace with the rapidly evolving environment, the aim of the Advanced Diploma in Visual Communication Design programme is to provide students an industry-focused design curriculum in a professional and creative setting. In the programme, students will be exposed to a well-balanced course of study encompassing the fundamental theories and the most up-to-date technical skills in design. In addition, students are required to put the knowledge and skills into practice in a variety of design exercises and projects. Underpinned by solid foundation of design, students will be introduced to more advanced design disciplines in visual communication such as Visual Identity System, Packaging Design, Advertising, Publication Design, Independent Research, Portfolio Design, Design Studio and more.
The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures and seminars to tutorials and various assessment methods including assignments, presentations, research, and quiz. Throughout the programme, emphasis will be put on the conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop effective designs with strategic communication purposes.

Graphic Design
Program Outline
Year 1
  • Drawing for Designers
  • Creativity & Problem Solving
  • Design Principles
  • Colour for Designers
  • Design History and Culture
  • Fundamentals of Typography
  • Digital Image Processing
  • Digital Photography
  • Academic Research & Communication Skills
  • Fundamentals of Page Layout
  • Digital & Applied Illustration
  • Graphic Print Production
  • Identity System
  • Packaging Design
  • Interactive Media Design
  • Advanced Layout & Production
Year 2
  • Advanced Typography
  • Web Design Principles
  • Publication Design
  • Advertising Design Principles
  • Independent Research
  • Portfolio 1
  • Design Studio 1 – Design Project
  • Industrial Attachment
  • Design Studio 2 – Design Project
  • Portfolio 2

Graphic Design

Career Opportunities
  • Advertising Designer
  • Print Media Designer
  • Packaging Designer
  • Creative Director
  • Web Designer
  • Advertising Art Director
  • Corporate Identity Designer
  • Designer for Broadcast
  • Illustrator