Qualification: Advanced Diploma
Awarding Body: Raffles College of Higher Education
Duration: 15 Months (5  Terms)
Intakes: January, April, July & October
Standard Benchmarks: QAHE Benchmark for Art & Design

Requirements: Completion of Raffles Diploma in Fashion Marketing & Management Programme

Raffles aim to rise to the challenges and accept that different eras will demand different values, skills, behaviours and competencies from all of us. As a higher education provider, we strive to lead in the development of creativity, design and management expertise to contribute to the development of society.

The Advanced Diploma in Fashion Marketing and Management enable students to acquire advanced thinking skills, understanding and knowledge critical to key fashion and business functions. Students will develop an advanced understanding of the field of fashion, marketing and management. In an increasingly competitive, commercial and technological environment, marketers have never played such a central and important role in re-defining an ever-changing ‘creative’ environment in the fields of buying, retail and import and export to name a few.

The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures, demonstrations and seminars to tutorials and various assessment methods including assignments, presentations, research and development, projects, quiz and examinations. Throughout the programme, emphasis will be put on the development of advanced conceptual abilities and aesthetic sensibilities of the students. The main objective of the programme is clearly about enabling students to develop sophisticated and effective Industry based projects, marketing strategies, advertising campaigns, visual displays, and coordination of shows and events all related to the field of Fashion Marketing and Merchandising.

Program Outline

  • Introduction to Brand Management
  • Integrated Fashion Communication 1
  • Buying Principles
  • Product Development
  • Fashion Coordination and Promotion
  • Visual Merchandising
  • Consumer Behaviour
  • Human Resource Management
  • Financial Management
  • Global Supply Chain Management (Fashion Buying)
  • Sensorial Marketing
  • Fashion Journalism
  • Fashion Marketing Project 1
  • Fashion Marketing Project 2
  • Industrial Attachment

Career Opportunities

  • Costume Coordinator
  • Fashion Editor
  • Market Researcher
Brand Manager
  • Merchandiser
  • Visual MerchandiserFashion Stylist
  • Image Consultant/Coordinator
  • Public Relations Officer
  • Fashion Buyer
  • Events Manager

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