Digital Media Design
Certification: Advanced Diploma
Duration: 2 years
Intakes: January, April, July, October

The immense advancements that have arisen from new discoveries and development in information & media technology are constantly altering the field of visual communication. These changes have also brought about unprecedented challenges and opportunities for both the prospective and active visual communication practitioners.Recognizing the need to keep pace with the rapidly fast-growing digital media and entertainment environment, the aim of the Advanced Diploma in Digital Media Design programme is to provide students an industry-focused design curriculum in a professional and creative setting.
In the programme, students will be exposed to a well-balanced course of study encompassing the fundamental design theories and the most up-to-date technical skills in different communication platforms. In addition, students are required to put the knowledge and skills into practice in a variety of design exercises and projects. Underpinned by solid foundation of design, students will be introduced to more advanced design disciplines in digital media design such as User Interaction Design, Advanced Interactive Media Design, Advanced Web Design, Experimental Video, Portfolio & Presentation, Design Studio and more.
The curriculum of the programme will be delivered in a mix of teaching tactics ranging from lectures and seminars to tutorials and various assessment methods including assignments, presentations, research, & quiz. Throughout the programme, emphasis will be put on the conceptual, aesthetic, and interactive aspects in design. The main objective of the programme is clearly about enabling students to develop strategic designs involving interactivity and integration of various media.

Program Outline:
Year 1
  • Drawing for Designers
  • Creativity and Problem Solving
  • Design Principles
  • Colour for Designers
  • User Interaction Design
  • Fundamentals of Typography
  • Digital Image Processing
  • Digital Photography
  • Design History and Culture
  • Animation Principles
  • Digital and Applied Illustration
  • Screenplay and Storyboarding
  • Identity System Design
  • 3D Techniques Interactive Media Design
  • Video and Audio Techniques
Year 2
  • Academic Research & Communication Skills
  • Web Design Principles
  • Advanced Interactive Media Design
  • Experimental Video
  • Advanced Web Design
  • Portfolio and Presentation
  • Design Studio 1 – Digital Media Project
  • Industrial Attachment
  • Design Studio 2 – Digital Media Project
  • Design Project – Digital Media
Career Opportunity
  • Animator
  • Art Director
  • Games Developer
  • Video Installation Artist
  • Graphic Designer
  • Digital Media Artist
  • Motion Graphics Artist
  • Creative Director
  • Multimedia Designer/Programmer
  • Video/Film Production Artist
  • Web Designer/Developer
  • Magazine/Publishing Designer